Cosure Clothing Co. A Toronto-based streetwear brand, wanted to elevate their brand and connect with a wider audience. They approached us to help them launch their new collection, "The Blacktop Classics Collection: Inspired by MJ, Designed for You." We developed a comprehensive strategy that included visual rebranding, photography, videography, events and marketing materials to help them achieve their goals.

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We collaborated closely with Cosure to capture the essence of their brand. 90s hip-hop vibes, urban style, upcycled materials, and a relaxed, wholesome community. We created a range of visual content, including product photography and videography, commercial shorts for social media, and event coverage, all designed to showcase the unique personality of Cosure and their commitment to self-expression and sustainability.

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One of the challenges was capturing the essence of Cosure's relaxed and wholesome vibe while showcasing the urban and edgy aesthetic of their new collection. We decided to create a contrast by shooting in various locations throughout Toronto, including an underground skatepark and a WNBA basketball court. This juxtaposition highlighted the versatility of the collection and its ability to adapt to different styles and environments.

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The Cosure Clothing Co. project was a slam dunk. The rebranding and marketing efforts led to increased social media engagement, new followers, and positive customer feedback. The "Blacktop Classics Collection" sold out completely, exceeding expectations. Since the rebrand, Cosure has seen a 32% increase in website traffic, 22% more social media followers, and an 18% growth in online sales.

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