Gifted, a talented musician with a distinct blend of R&B, jazz, and soul, wanted to rebrand and reach a larger audience, particularly millennials. We set out to create a captivating brand identity and social media strategy that authentically reflects his artistry and connects with his target audience.
We worked closely with Gifted by Gifted to create a visual identity that captures both his soulful personality and the essence of his music. We designed a unique logo, chose fonts that convey a sense of timeless cool, and created a colour palette that reflects the warmth and softness of his voice. This unified visual language was then translated into a variety of platforms, including social media graphics, promotional materials, and website design.
One of the key challenges was bridging the gap between classic genres like jazz and R&B with the preferences of millennial music lovers. We achieved this by infusing the brand with a modern, youthful energy, using bold visuals and engaging storytelling that resonates with younger audiences while staying true to Gifted's artistic vision.
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